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McLAREN AUTOMOTIVE RETAINS AWARD FOR ‘BEST SUPER CAR’ IN THE MIDDLE EAST
The McLaren 12C Spider named ‘Best Super Car’ at Middle East Motor Awards 2013.
Further success for McLaren at the region’s most prestigious automotive awards, retaining the title claimed by the 12C in 2012 (Manama, Bahrain, 04 November 2013) – The 12C Spider has upheld the honour for McLaren at this year’s Middle East Motor Awards, being named ‘Best Super Car’ and retaining the title for the brand. The award marks the second successive year McLaren has claimed the coveted title, following the success of the 12C last year.
The Middle East Motor Awards are the region’s most prestigious automotive accolades, judged by a jury panel comprising 18 of the region’s most influential motoring journalists from nine countries. This is the second year a McLaren model has taken part in the awards and is the second year McLaren Automotive have received the ‘Best Super Car’ title after the victory by the 12C in 2012; this honour tops off a successful second year of sales across the world for the brand.
Speaking at the awards ceremony, organiser Saif Al Midfa, Director General of Expo Centre Sharjah: “The 12C Spider is a clear winner for ‘Best Super Car’. McLaren’s follow-up model is a stunning car and worthy of making the ultimate wish list for any automotive fan.”
Ian Gorsuch, Regional Director for Middle East and Africa said: “To win ‘Best Super Car’ award in the Middle East for the second year in a row is an amazing achievement, and is true testament to the groundbreaking models in our range, especially as McLaren Automotive only launched three years ago.”
“It is a great reward for all the skilled and passionate designers and engineers back at the McLaren Technology Centre in Woking, and our retail partners who have worked incredibly hard to build the brand in the region. We’re looking forward to our next year, and are extremely excited about our imminent first deliveries to customers in the region of our next generation ultimate supercar, the McLaren P1™.” The 12C Spider was launched in the Middle East in 2012, and unlike many rivals, it offers the same levels of performance, handling and driver enjoyment as the fixed-roof 12C.
McLaren is celebrating 50 years of innovation and race-winning success in 2013. Following the launch of the first McLaren Automotive retailer in the Middle East two years ago, the region has already established a loyal customer base and following of fans. Since 2011, McLaren Automotive has opened eight retailers throughout the Middle East and Africa region, located in Manama, Abu Dhabi, Doha, Dubai, Jeddah, Johannesburg, Riyadh and Kuwait.