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McLaren Automotive has started production of its new Sports Series family of luxury high-performance sports cars at the state-of-the-art McLaren Production Centre (MPC) in Woking, England. The first car to be launched in the Sports Series family is the 570S Coupé, and this will be followed by the 540C Coupé and another bodystyle in 2016. The first McLaren 570S Coupé to roll off the production line has been delivered to a retailer in the UK and, even before the first customer handover takes place, the global retailer network is holding over 1,000 orders for this superb new addition to the McLaren range.
The start of production of the new Sports Series heralds a new chapter in the short history of McLaren Automotive, as well as completing its three tier product strategy of Ultimate Series, Super Series and Sports Series. When the full Sports Series family is complete by 2018, it is forecast to more than double the annual volume of McLaren Automotive to more than 4,000 cars per year. The Sports Series is priced from £126,000 for the 540C Coupé rising to £143,250 for the 570S Coupé.
Jolyon Nash, Executive Director – Sales and Marketing at McLaren Automotive explained:
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